Last Updated: October 29th, 2026
All Advertisers must ensure:
In accordance with the 2026 DMCC Act, all advertising costs must be transparent:
You retain all ownership rights to your original content. However, by submitting content to our platform, you grant us a worldwide, non-exclusive, royalty-free, and transferable license to host, store, use, display, reproduce, and distribute your content across our digital properties.
Payments are due at the start of a campaign and run untill budget is fully used or advertiser cancels the campaign for the ad insertion. keywords are 5 free with extra keywords at 50p each, you can add up to 100 more at 50p per keyword per Campaign, you can swap keywords during the life of a campaign for A & B testing. Campaigns pause automatically at budget end are paused for 5 days then archived unless budget is renewed for the paused campaign.
5.1 Prepaid balance. Advertising is paid for in advance by topping up your account balance. Your balance is credit for advertising on our network only. It is not a bank account, earns no interest and cannot be transferred to another account or person.
5.2 Payment fees. Each top-up carries a payment fee, set by Vexel Ads, which depends on how you pay. The fee and the total are always shown before you pay, and the fee is added on top so the full amount you choose is credited to your balance. Current fees, calculated on the total paid: card 2.5% + 20p; PayPal 3.4% + 35p; pay by bank 1.9% + 30p. We may change these fees; a change only applies to top-ups made after it and is always shown before you pay. Card payments are processed by Stripe, PayPal payments by PayPal, and bank payments by GoCardless.
5.3 Campaigns and keywords. Campaigns run until their budget is fully used or you cancel them. Each campaign includes 5 keywords free; you can add up to 100 more at 50p per keyword per campaign. You can swap keywords at any time during a campaign, for example for A/B testing. When a campaign's budget runs out it pauses automatically; paused campaigns are archived after 5 days unless the budget is renewed.
5.4 Refunds of unspent balance. You can ask us at any time to close your account and refund your unspent balance by emailing support. We refund to the original payment method, starting with your most recent payments. When refunding:
We aim to send refunds within 5 working days of your request; your bank, card provider or PayPal may take up to 10 further working days to show it. Your campaigns are paused when the refund is sent. Once the refunds are confirmed, any remaining balance (such as kept payment fees) is closed to zero and your account is closed.
5.5 Failed payments, chargebacks and disputes. If a payment is reversed, fails after it has been credited, is charged back or is refunded by your payment provider, we will remove the matching credit from your balance. If that credit has already been spent, your balance may become negative and you agree to pay the amount owed. We may pause your campaigns until it is settled.
5.6 Closure by us. We may suspend or close an account that breaks these terms. If we do, we will refund any unspent balance as set out in 5.4, unless the account was used for fraud or to break the law.
5.7 Your statutory rights. These terms are written for businesses. If you are buying as a consumer, nothing in them affects your statutory rights.
IN NO EVENT SHALL Ads.vexel.cc, ITS AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES, PARTNERS, AND/OR SUPPLIERS BE LIABLE TO THE ADVERTISER AND/OR ANYONE ELSE FOR: (I) SPECIAL, INCIDENTAL, INDIRECT, CONSEQUENTIAL, AND/OR PUNITIVE DAMAGES WHATSOEVER, INCLUDING THOSE RESULTING FROM LOSS OF PROFITS, LOSS OF DATA, LOSS OF THE POSSIBILITY TO USE, BUSINESS INTERRUPTION, THE USE OR INABILITY TO USE SERVICE, WEBSITE, PLATFORM, AND CONTENT, WHETHER OR NOT FORESEEABLE, REGARDLESS OF THE FORM OF ACTION, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT Ads.vexel.cc HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE: (II) ANY BUGS, VIRUSES, TROJAN HORSES, AND/OR THE LIKE (REGARDLESS OF THE SOURCE OF ORIGINATION). LIMITATION ON AMOUNT OF LIABILITY. THE MAXIMUM AGGREGATE LIABILITY OF Ads.vexel.cc TO THE ADVERTISER FOR ALL DIRECT DAMAGES ARISING FROM SERVICE, WEBSITE, PLATFORM, AND CONTENT IS LIMITED TO THE AMOUNT OF THE LATEST PAYMENT PAID BY THE ADVERTISER TO Ads.vexel.cc HEREUNDER PRECEDING THE DATE OF THE CLAIM. SUCH LIABILITY LIMITATION CONSTITUTES ONE OF THE FOUNDATIONS OF THE AGREEMENT CONCLUDED BETWEEN Ads.vexel.cc AND THE ADVERTISER, IN THE ABSENCE OF WHICH THE AGREEMENT WOULD NOT BE CONCLUDED OR THE CONDITIONS FOR THE SERVICE PROVISION WOULD BE DIFFERENT.
You agree to indemnify and hold harmless ads.vexel.cc and affiliates, and their directors, officers, managers, employees, agents, and licensors, from and against all losses, expenses, damages and costs, including reasonable legal fees, resulting from any violation of this User Agreement or the failure to fulfill any obligations relating to your account incurred by you or any other person using your account. We reserve the right to take over the exclusive defense of any claim for which we are entitled to indemnification under this User Agreement. In such event, you shall provide us with such cooperation as is reasonably requested by us.
These terms are governed by the laws of United Kingdom. Any disputes will be attempted via mediation before proceeding to Arbitration.